Our Story

A veteran-owned, family-run shop built on doing things the right way.

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How It Started

Mike Hayes spent years in the U.S. Army before he ever picked up a wrench professionally. But even during his service, he was the guy everyone came to when something wasn't running right.

After the military, Mike spent over 20 years working in automotive repair — learning every system, earning every certification, and building a reputation for doing honest work. But something always bothered him: too many shops were more interested in selling services than solving problems.

In 2020, right in the middle of a pandemic, Mike and his wife Jen decided to do something about it. They opened Veteran Vehicle Repair on Madaus Street in Lake Geneva — a shop where you get a straight answer, a fair price, and work done right the first time.

"I didn't open this shop to get rich. I opened it because I knew we could do better for the people in this community."

Mike Hayes — from U.S. Army service to shop owner
Jen and Mike Hayes

The One Who Made It Run

About a year after Mike opened VVR, Jen made a decision that scared her more than she'll probably admit. She left a stable career in law enforcement administration — a reliable government job with benefits — to go all in on her husband's shop.

It wasn't an easy call. Walking away from a reliable government job with benefits to bet on a small auto repair shop in the middle of a pandemic? That's not the safe play. But when she saw Mike trying to diagnose engines and answer phones, manage invoices, handle vendor accounts, and keep the books straight — all at the same time — she knew the shop needed her more than the county did.

Jen brought the systems. The same discipline she used managing records and workflows in law enforcement, she brought to VVR — scheduling, vendor management, insurance claims, customer communications. She built the operational backbone that let Mike focus on what he does best: fixing vehicles.

She's also the one who goes to bat for customers when insurance companies try to cut corners — pushing back on aftermarket parts when OEM is what's needed, fighting denied claims, and making sure nobody gets shortchanged on the repairs they're entitled to. If your insurance company is giving you a hard time, Jen's already handled it.

"I didn't just join the business. I joined the mission. Mike fixes the cars. I fight for the people."

What Drives Us

Integrity

We tell you what's wrong, what it costs, and what can wait. No scare tactics. No made-up problems.

Quality

Every repair meets the standard we'd set for our own vehicles. ASE-certified work, every time.

Community

From American Legion partnerships to breast cancer fundraisers — this shop belongs to Lake Geneva.

The People Behind the Lifts

Mike Hayes

Mike Hayes

Founder & Lead Mechanic

Army veteran. 20+ years automotive experience. The reason this shop exists.

Jen Hayes

Jen Hayes

Administration

Keeps everything running behind the scenes — from scheduling to warranty claims, Jen's got it handled.

Lauryn Princivalli

Lauryn Princivalli

Service Writer

Your first point of contact. Lauryn makes sure you understand exactly what's happening with your vehicle.

Jesse

Jesse

Master ASE Technician

The technical backbone of the shop. Master ASE certified — there's not much Jesse hasn't seen.

Ryan

Ryan

Diesel Technician

Specialized in diesel repair and maintenance. If it runs on diesel, Ryan's your guy.

JoJo

JoJo

Shop Mascot

The real boss.

Awards & Recognition

Best of Lake Geneva
Best of Lake Geneva
CARFAX Top Rated Shop
CARFAX Top Rated
24-Month Nationwide Warranty
Nationwide Warranty
24/7 Roadside Assistance
Roadside Assistance

Giving Back

We believe a good shop should be a good neighbor. That's why we partner with organizations like the American Legion Post 327, run fundraisers like our Brakes on Cancer campaign, and send care packages to deployed troops through our Wear & Care program.

Being part of Lake Geneva means showing up — not just when there's business to be done, but when there's good to be done.

Ready to Experience the Difference?

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